Unlock the Power of IP in Sports, Media, and Entertainment.
Did you know your growth lies in identifying your core IP and unlocking its full potential?
Nova Brix helps brands, rightsholders, and organizations turn IP into sustainable growth & measurable results.
What is Intellectual Property, and why does it matter?
In sports, media, and entertainment, intellectual property (IP) is the engine of growth and value. It can include tangible assets like content, rights, and partnerships and intangible assets like branding, concepts, and data.
But here’s the catch—many organizations don’t even realize they are sitting on valuable IP. Whether it’s a unique concept, a recognizable brand, or an untapped product line, identifying core IP is the first step to growth.
With the right strategies, IP can unlock scalable revenue streams, deeper audience engagement, and stronger market positioning.
Are you unlocking the full value of your IP?
Many organizations underutilize their IP, missing significant opportunities for growth.
Here are some of the most common areas where IP potential goes untapped:
Digital Monetization: scalable revenue streams through e-commerce, streaming, and branded content.
Data-Driven Insights: Using AI and analytics to uncover trends, behaviours, and new opportunities.
Brand Expansion: Extending IP into new markets, products, and scalable partnerships.
Community Engagement: Building long-term loyalty through interactive fan experiences and storytelling.
Rights Optimization: Managing sponsorship, licensing, and partnerships to maximize ROI.
Did you know that your brand, product, or concept could be an IP waiting to be unlocked? With the right tools and expertise, its value can grow exponentially.
Transforming IP into measurable growth.
At Nova Brix, unlocking the value of IP is at the core. Combining the BRIX principles with the XM framework provides organizations with the strategies and tools to connect, commercialize, and scale their IP for sustainable success.
BRIX Principles
Ensuring every project bridges gaps, delivers tangible results, evolves continuously, and creates transformative experiences.
eXperience Management (XM)
Managing and enhancing customer, brand, and commerce experiences to amplify the value of Intellectual Property.